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Detroit Development News


February 27, 2007

New Whitney owner plans to upgrade while respecting site's history

Bud Liebler, the new owner of the legendary Whitney restaurant, has temporarily closed its doors—for just two to three weeks—to thoroughly clean the entire property and evaluate and retrain staff.

He points out that the staff is very well trained already, but just wants to “freshen them up a bit.” He has brought J. Gundy, formerly of Tribute in Southfield and Fiddleheads in Royal Oak, on board as the restaurant’s new executive chef.

His longer-term plans include utilizing an as-yet determined space in the restaurant for a more casual, quicker dining experience than the traditional Whitney experience. “It will be a place to have a steak sandwich and a beer before a hockey game, the symphony or the orchestra.”

He stresses that this dining option would be kept completely separate from fine dining. Liebler will “maintain the Whitney experience. To go to dinner at the Whitney is an experience in an elegant, formal dining setting.” He believes that “The restaurant is big enough to handle it, and the market is big enough to handle it.”

Liebler also intends to clean up the exterior of the restaurant for “a more welcoming appearance from the outside.” This includes shrubbery and tree maintenance as well as improving the restaurant’s parking lot, which is located across the street. “We’ll make it look like it belongs on the new Woodward.”

He is also evaluating the possibility of putting a bar in on the first floor and adding afternoon teas as another Whitney experience.

Eventually, Liebler will renovate the carriage house on the property into offices and other potential mixed uses. He plans to keep the Garden Parties on the calendar and in fact, hopes there will be up to three a week in the summer. “We’re going to look at the kinds of entertainment we bring in there to try attract different audiences,” he says.

Liebler is excited for his investment in the Whitney to play a role in Detroit’s revival. “I’ve never seen downtown look better. I’m just excited about the whole thing, and I’m looking forward to playing a more specific role, to bring some more people down to the city.”

Source: Bud Liebler, The Whitney

Neighborhoods: Midtown