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Traveling retail event with focus on socially-conscious businesses comes to Eastern Market

Dequindre Cut Brass Post Earrings by Rebel Nell

The Mercantile is coming to Detroit.

The touring retail event, which began September 25 in Nashville and ends December 4 in Los Angeles, makes the second of three stops at The Eastern events space in Detroit's Eastern Market.

More than just a traditional flea market or arts and crafts fair, The Mercantile celebrates only those businesses that are cause-based makers and retailers, hosting socially-conscious businesses located in Detroit, Nashville, and Los Angeles. Dine Drink Detroit will provide food and drinks and the Nashville-based pop-soul band the Shadowboxers will perform.

More than 25 vendors will be on hand, including 16 brands from Detroit. They include jewelry maker Rebel Nell, which uses repurposed materials to make its products while hiring and educating disadvantaged women; Love Travels Imports, which finds and sells Fair Trade handcrafted art from around the world, emphasizing self-empowerment and sustainability; and LeadHead Glass, which recycles and reuses glass and wood from deconstructed homes in Detroit to construct terrariums and other glassworks.

The Mercantile was thought up by Matthew Ford, a former metro Detroiter who now owns Oaken Anchor, an event production company based in Los Angeles and Nashville. He approached his friend Steve Fortunato, who owns the L.A.-based Hospitality Collaborative catering company, and suggested they do something with more than the bottom line in mind. Fortunato tapped his friend Emily Henderson, a former HGTV lifestyle personality, to help design the event and soon The Mercantile was to debut.

For a lot of socially-conscious businesses, selling themselves may not be their number one priority. Ford thinks an event like The Mercantile can help businesses more concerned with helping others than themselves do both at the same time.

"So often, the term 'commerce' can be the giant elephant in the room with these businesses," says Ford. "But we're unabashed about it. We want people to spend their money on these businesses."

The Mercantile takes place Sunday, October 16 from 2:00 p.m. to 8L00 p.m. at The Eastern, which is located at 3434 Russell St. Tickets are $15 in advance and $22 at the door.

Got a development news story to share? Email MJ Galbraith here or send him a tweet @mikegalbraith.

Read more articles by MJ Galbraith.

MJ Galbraith is Model D's development news editor. Follow him on Twitter @mikegalbraith.
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