Driven, a new online publication devoted to telling the story of Southeast Michigan's mobility economy, has launched in partnership with the Detroit Regional Chamber, and local economic development organizations and businesses.
"Realizing the next-generation mobility story and our leadership in the industry was not one that was actively being told in a singular place, we came together collectively to highlight our strengths as a region," says Justin Robinson, vice president of business attraction at the Detroit Regional Chamber. "We are working together to engage our local partners and the region's mobility leaders to advance the narrative through the lens of how metro Detroit is leading the global race towards next-generation mobility."
With Issue Media Group (IMG) as the editorial partner, the Detroit Regional Chamber, along with its automotive initiative MICHauto, and a network of regional stakeholders have come together to identify and capture the story of companies, talent, investment, innovation, and emerging assets that are shaping the region's mobility future. Stakeholders are engaged to uncover, capture and promote stories relating to mobility-led economic transformation in the Detroit region.
The site will also curate national and global news that add to the narrative of Detroit's continued leadership in the space of connected, autonomous, shared, and electric vehicles.
More than a century ago, the Detroit region put the world on wheels and changed the transportation landscape forever. Our community built the modern automotive industry and in this process evolved into the densest cluster of automotive assets on the planet. Today, this world-class ecosystem of automakers, suppliers, and innovators are not sitting on the sidelines as the industry evolves towards a connected, shared, electric and autonomous future. In fact, it is leading this revolution.
Driven is the story of how the Detroit region and our world class companies and institutions will shape the way people, goods, and services move for the next 100 years.
"Driven is meant to be a collaborative representation of the region," says Brian Boyle, CEO of Issue Media Group. "We are encouraging those who are interested in sharing their mobility stories with the editor—whether it be of talent, economic development, or innovation—to be a part of this bigger narrative."
The first full issue of Driven was published on Jan. 9 with new issues to be published monthly. The website will be updated weekly with curated stories from across the media. The publication will feature the work of local writers, journalists and photographers. Stories will also appear in Issue Media Group's Southeast Michigan publications, including Model D, Concentrate (Ann Arbor), and Metromode (Metro Detroit).