Sure, another day, another verbal transmission from Professor Florida. This piece has some of the usual Detroit suspects: Gilbert, Slows, the 7.2 data. But it also reprises an old creative class chestnut that actually answers the urbanist's chicken or the egg question: what comes first talent or capital?
I have long believed that talent attracts capital far more effectively and consistently than capital attracts talent. The most creative individuals want to live in places that protect personal freedoms, prize diversity, and offer an abundance of cultural opportunities. A city that wants to attract creators must offer a fertile breeding ground for new ideas and innovations.
Recent college graduates are flocking to Brooklyn not merely because of employment opportunities, but because it is where some of the most exciting things in the world are happening--in music, art, design, food, shops, technology, and green industry. Economists may not say it this way, but the truth of the matter is: being cool counts. When people can find inspiration in a community that also offers great parks, safe streets, and extensive mass transit, they vote with their feet.
We haven't used the word "cool" in a while. Feels, uhm, a bit nostalgic. Read more here.