Ever since hitting the ground running in Detroit a couple years ago, Shinola has not failed to amaze with its marketing acumen. Take this latest move, to place four big clocks in strategic downtown locations. We like what Curbed has to say about that in this excerpt:
The sidewalks of Detroit will sprout four 13' street clocks by the beginning of March, courtesy of an interesting marketing move by Detroit's local watchmaker/voluntary cheerleader, Shinola
. The permanent fixtures are meant to replicate the design of the company's new pocket watch, which is meant to replicate an era when people actually used pocket watches.
Read on here