Sign up now for TEDxDetroit Oct. 2 conference

We couldn't say it any more enticingly ourselves, so here is the mighty lowdown on the fifth TEDxDetroit conference straight from the source.

Q. Who is TED?

A. TED isn't a who, it's a what. TED stands for Technology, Entertainment and Design, three broad subject areas that are shaping our future. TEDxDetroit is an independently produced offspring of the annual TED gathering of big brains and cool creators. Learn more about the TED conference at TED.com. To learn more about TEDxDetroit, keep reading or see the FAQ.

Q. And the X?

A. We are the X. The multipliers. The catalysts. The connectors. The amplifiers. We challenge the status quo. We come together to collaborate, to share fresh ideas and to find inspiration. We are optimistic about our future. We believe Detroit's best days lie ahead. We are the people who are making it happen. We believe that is an idea worth spreading.

Q. Why here?

A. Because we love Detroit. And we're not alone. Innovation, artistic expression and entrepreneurship in Detroit are on the rise. Detroit is where the young, bright, creative & entrepreneurial are making it happen. But don't take our word for it: Read The New York TimesThe Atlantic and The Wall Street Journal. This is the fifth year of the TEDxDetroit conference. It's Oct. 2. That's this Wednesday. Register here now.
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.