Agency 720 got its start two years ago primarily working as the recommended tier 2 marketing agency for Chevrolet, handling a little more than 100 markets across North America. Since then the downtown Detroit-based marketing firm has added a couple dozen new markets. It expects to bring another 15 more markets on board in 2014.
"We now have 128 markets across the country for Chevy," says Harold Kobakof, president & CEO of
Agency 720. "We started with 103 markets two years ago."
That has also meant a good bit of hiring for Agency 720. It has hired 20 people over the last year for its regional offices and headquarters at
One Detroit Center. It now employs 98 people, including 38 in downtown Detroit. Agency 720 expects to continue hiring at its current pace through this year.
Driving that growth is in large part the firm’s work with Chevrolet. It is also expanding into more digital media work and has worked on some non-automotive work with other agencies. For instance, it helped
Organic land a contract with Pulte last year. It was an opportunity Agency 720 would like to capitalize again in 2014.
"If the opportunity presents itself we will look at it," Kobakof says.
Source: Harold Kobakof, president & CEO of Agency 720
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.