Corktown-based Beard Balm releases new heavy duty product

Jon Koller knows a thing or two about beards. For one, he has had a beard for a while -- a big beard.

"I haven't shaved for three years at this point," Koller says. "I'll leave the size of it up to your imagination."

He's also the owner of Beard Balm, a Corktown-based business that makes an all-natural, leave-in conditioner for beards and facial hair. The balm is made of natural products like lanolin oil, coconut oil, and beeswax from a Traverse City farm. If there is such a thing as a manly man hair product, Beard Balm makes it.

"It's a leave-in conditioner for after you get out of the shower," Koller says. "It makes you skin happy and your hair happy so they play nice together."

Koller heads up a team of five people who make Beard Balm’s products, which retail for $20 and $22.49. The company is now getting ready to release its latest product this weekend: Heavy Duty Beard Balm. More information about its release party on Friday, May 1, can be found here.

Heavy Duty Beard Balm is a medium-hold balm. Most beard balm products are a light-hold. Medium-hold products have a heavier consistency, but not as heavy as mustache wax, the stuff that people use to make handlebar mustaches.

"It's formulated to hold your beard together more," Koller says. "It has more sticky stuff in there."

Source: Jon Koller, owner of Beard Balm
Writer: Jon Zemke

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