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Marketing Associates adds 50 people to staff

Marketing Associates has hired dozens of people over the last year while one of the downtown Detroit-based firm’s divisions partners with one of data analytics bigger movers and shakers.

Magnify Analytic Solutions, a division of Marketing Associates, entered into a strategic partnership with Cloudera. The Silicon Valley-based data analytics firm will be able to utilize Magnify Analytic Solutions’ data scientists and web hosting capabilities. In return, Magnify will have access to Cloudera’s open-source software platform Apache Hadoop and Cloudera's Fortune 500-filled client list.

"It (Cloudera) is the market leading data management firm for the big data movement," says Mark Petroff, president & CEO of Marketing Associates.

Magnify Analytic Solutions is one of the primary drivers of Marketing Associates growth (revenue is up 15 percent) over the last year. The Magnify Analytic Solutions division has hired a dozen people over the last year and currently employs 56 people. "It's a combination of Magnify’s analytic’s capabilities and its technology services," Petroff says.

That has allowed Marketing Associates to hire 50 people in the last year. Those hires include positions in data analytics, IT, web development and creative. The firm currently has a staff of 262 employees and a handful of interns.

Marketing Associates was founded in 1967 and moved to downtown Detroit in 2007. It has added a number of new clients in recent years, including Whirlpool and KitchenAid.

"We have diversified our business outside of automotive," Petroff says.

Source: Mark Petroff, president & CEO of Marketing Associates
Writer: Jon Zemke

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