Microcide, a clean-tech cleaning firm, is starting to make a name for itself and is aiming to become a household name in 2014.
The Midtown-based business, it calls the Metropolitan Center for High Technology home, made the semifinals of the Accelerate Michigan Innovation Competition this fall. It is also prepping to bump up its marketing efforts next year in an effort to scale it sales.
"We are selling to grocery stores and food processing companies," says John Lopes, president of Microcide
Microcide makes nontoxic and environmentally safe microbicidal cleaning supplies for personal care, public health, food and agriculture industries. They range from non-toxic soaps to mouthwashes.
"We thought we could do it without adding extra toxins to the environment and help improve the health of people," Lopes says.
Microcide employs three people. It holds close to a dozen patents for its technologies. It is also looking at moving to a bigger space next year.
Source: John Lopes, president of Microcide
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.