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PishPosh expands studio downtown to make room for new shows

PishPosh is growing its presence in the virtual world and the real world.

The 3-year-old podcasting and video production startup is growing its portfolio of shows and expanding its office space in downtown Detroit. Its studio space in the Department of Alternatives (the downtown Detroit-based entrepreneurial collective) will grow from a few hundred to more than 1,000 square feet.

The new space includes a moveable light grid system and a cyc wall, which is shadowless because it has no corners, to enable better green screen work. The increase in space enables the PishPosh team of three people (all co-founders) to tackle a broader diversity of projects.

"We might be building out beyond that if we need it," says Ben Duell Fraser, co-founder of PishPosh.

PishPosh is also expanding its portfolio of shows. Over the last year, the company made its name with "Slash Detroit," a video roundup of the local news with the sharpest sense of humor in local media right now. Viewers will recognize Duell Fraser as the main anchor from the broadcast that comes out each Friday.

PishPosh is also experimenting with new shows, such as "Detroit Media Zone" (also known as DMZ), which Duell Fraser describes as friendly paparazzi focused on finding fun with local celebrities, politicos, and everyday people. Check out the pilot broadcast of DMZ here.

"If we can find enough celebrities and politicians, we'll keep doing it," Duell Fraser says.

He and his team are also looking at creating round table shows for the service industry ("The 86 List") and a "Real Time with Bill Maher"-style politics show that focuses on Detroit issues, both local and national.

"Detroit is the epicenter and it radiates out from there," Duell Fraser says.

PishPosh is also working to create some sponsored content, such as creating niche shows promoting civic hacking (making public information easier to access through new technology). The idea is to build on the success of Slash Detroit (which will stay an independent-minded pet project) with a broader range of sponsored content production.

You can sign up for Slash Detroit and the rest of PishPosh's productions here. Check out more about Slash Detroit's shenanigans here.

Source: Ben Duell Fraser, co-founder of PishPosh
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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