Pure As Pond Ice likes to advertise itself as a nonprofit that is "creating a healthier Detroit for youth by using hockey as a tool for life success."
It's a motto that has made the Midtown-based organization $1,000 richer now that it has won the Tweet Award from this year's Accelerate Michigan Innovation Competition
. Pure As Pond Ice, plans to use that money to help launch its first after-school hockey program for youth in Detroit this fall/winter.
"We would like to create thriving communities that revolve around hockey," says Timothy Hooker, co-founder of Pure As Pond Ice
. "We would like to create a hockey travel league in the city."
Pure As Pond Ice
was co-founded by local college students and hockey enthusiasts at the Blackstone LaunchPad
program at Wayne State University. It first started as a way to create a scholarship fund and then help collect hockey equipment for underprivileged youth in the Motor City. Today it's raising $18,000 to create an after-school hockey program. It's working with Think Detroit PAL to make the three-day program a reality.
"We are a social entrepreneurs using hockey as a vehicle for life success through building youth hockey communities," Hooker says.
Source: Timothy Hooker, co-founder of Pure As Pond Ice
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.