Rebuild Nation is a young company getting started in a new home in Detroit's New Center neighborhood this summer.
The full-service advertising agency moved its 10 employees from Royal Oak to the Boulevard West building on West Grand Boulevard (across the street from the Fisher Building) last month. The reason: Detroit's greater downtown area has momentum and a competitive edge over the surrounding suburbs.
"The whole company, everyone here, believes in Detroit and wants to be a part of it," says Josh Gershonowicz, owner of Rebuild Nation
. "There is a certain energy here you can’t find in the suburbs."
Gershonowicz worked in advertising for a few years, collecting side projects along the way and looking for the right opportunity to strike out on his own. The right opportunity turned out to be Bright Side Dental
. The dental practice has nine locations across Metro Detroit and recently decided to turn its marketing efforts over to Gershonowicz, who in turn launched Rebuild Nation.
"It allowed me to merge other small projects I had into an agency," Gershonowicz says. "We started in Royal Oak but moved to New Center six weeks ago."
Today Rebuild Nation
has several dozen clients, including The Masonic Temple and Michigan Dental Assisting School. The company has carved out a niche serving the marketing needs of health-care clients. That has allowed Rebuild Nation to grow its staff to 10 employees, about a dozen independent contractors, and two interns. The company recently hired four employees in social media, design, operations, and account management.
Gershonowicz choose to move to New Center specifically because he felt the Midtown/New Center neighborhoods offered the best place for the company to carve out a niche for itself. Gershonowicz believes a boutique firm like his could easily get lost in the mix of big creative firms downtown. Midtown and New Center offer the central city vibrancy with a chance to mix with a growing number of small businesses, while also providing a dynamic place to attract talent.
Source: Josh Gershonowicz, owner of Rebuild Nation
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.