Healthy food company Savorfull grows product line, client base exponentially

Savorfull has found a number of ways to grow this year. The New Center-based startup has grown its product lineup, client base, and head count.

The 3-year-old company has found its place helping professional sports teams and other large organizations provide healthy food to their fans, workers, and clients. It pairs them up with packaged, healthy, allergen-friendly foods such as energy bars, snacks, trail mixes, cereals, and beverages. Savorfull has since expanded to include more professional sports teams, some universities, and airlines.

"A lot of sports teams have private planes," says Stacy Goldberg, founder & CEO of Savorfull. "A lot of airlines also have higher-end clients that want nutritious foods."

Savorfull has helped make its services more attractive by greatly expanding its product lineup. It now offers thousands of products across 30 brands.

"We have really grown in terms of our product lineup," Goldberg says. "It has grown exponentially."

Which has allowed Savorfull's revenue to quadruple over the last year. It has also hired two people, expanding its staff to six people. Its new hires include a business development and content editor professionals. It's looking to hire a sales person.

Source: Stacy Goldberg, founder & CEO of Savorfull
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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