Stik is looking to hire 10 new employees now that it is publicly launching SocialProof
, a new version of its marketing platform designed for large clients.
"This is aimed at bigger companies, whereas Stik is focused on smaller companies," says Nathan Labenz, CEO of Stik
. "It does all the same things, like help companies tell their success stories."
Those success stories range from online reviews to customer testimonials. It's a new form of marketing Labenz and his team are branding as "customer success marketing." SocialProof is a more robust version of Stik's customer success marketing platform that already is being used by Quicken Loans and General Motors.
"We would love to be known as the leader in this new form of marketing that we are sort of pioneering," Labenz says. "When people think about customer success marketing, we want them to think about us."
Stik recently won a $100,000 investment from Steve Case, the former CEO of America Online, during Case's Rise of the Rest Road Tour
in late June. That money will accelerate Stik’s hiring for its 10 openings
. The company already has a staff of 25 employees and a summer intern after hiring 15 people over the last year.
Labenz and Stik co-founder Jay Gierak went to Harvard together and were housemates with Facebook CEO Mark Zuckerberg. Labenz and Gierak launched Stik in 2010 in Silicon Valley. The pair moved it to downtown Detroit (it's a Detroit Venture Partners portfolio startup) in 2012, landing in the M@dison Building.
Source: Nathan Labenz, CEO of Stik
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.