The people behind
Saleztrack
see their business as sort of a Petri dish. They have been experimenting with
their technology since the company's founding in 2002 and are now confident to
start spreading it across the country to grow the business.
"We are really in launch mode over here," says
John Sykes, vice president of sales and marketing for Saleztrack. "We
think we have the best technology out there and we're ready to go."
Saleztrack specializes in direct marketing for automotive
dealerships. It basically allows them to target customers one on one with
things like interactive email and streamlining videos.
Right now 45 people work for the company, which is
headquartered out of Troy.
Of those about a half dozen work out of its office in TechTown. The firm plans to methodically
expand through targeted Midwest markets this
year as part of a bigger expansion plan for the whole country. Saleztrack hopes
to add 12 sales positions within the next six months and 97 within three years.
Revenue for the business has increased 400 percent year over
year for the last 36 months. It hopes to quadruple sales numbers within the
next year as it expands.
"It's been proven in a small model so we're ready to
take it national," says Bill Lloyd, CEO of Saleztrack. "We have a
very aggressive growth pattern."
Source: John Sykes, vice president of sales and marketing
for Saleztrack and Bill Lloyd, CEO of Salestrack
Writer: Jon Zemke