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El Dorado General Store to open in Corktown

Another historic building along Corktown's stretch of Michigan Avenue has been leased. Erin Gavle is opening her El Dorado General Store, a curated vintage shop, at 1700 Michigan Ave.

El Dorado General Store will feature vintage men's and women's clothing, household items, trinkets, talismans, textiles, and jewelry, both vintage and handmade. As the store cycles through inventory, Gavle hopes to begin mixing in products from local artists and artisans.

For Gavle, the idea for the store started with a Cadillac Eldorado. A Michigan native, Gavle spent some time in the corporate advertising world of New York City before relocating to Los Angeles. It was in L.A. when she began to get serious about her line of handmade jewelry, some of which will be available at El Dorado. But it was during an October 2013 visit to Michigan that she became entranced by the Cadillac Eldorado and, eventually, the mythical El Dorado, the legendary lost city of gold.

Inspired, Gavle returned to L.A., bought a 1990 cargo van, and took the long way back to Michigan. She weaved through the American southwest, stopping at small vintage and resale shops along the way and buying what will eventually be stocked in her store.

She's hoping to host events, too, envisioning El Dorado as more than a place to shop.

"The whole idea of a general store is to provide a sense of community," says Gavle. "Back in the 1800s and early 1900s, when there were only a few stores in a town, a general store was the place where you got things, but also where you talked to your neighbors and found out what was happening in town."

Gavle plans to open El Dorado General Store within the month.

Source: Erin Gavle, owner of El Dorado General Store
Writer: MJ Galbraith

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