The clock is ticking for entrepreneurs thinking about applying to Detroit's Motor City Match program. July 1 is the deadline for the small business competition, which awards grant funding, design and technical support, and landlord-tenant match-making assistance. The quarterly competition offers up to $500,000 in grants each round.
Entrepreneurs ranging from established to nascent are encouraged to apply. The competition offers different levels of prizes to local small businesses, depending on a number of factors. For the new entrepreneurs, Motor City Match offers free business planning programming. More advanced entrepreneurs may be matched with a Detroit landlord seeking to fill a storefront or building. Design services from local architecture firms are also available.
The most advanced applicants are eligible to receive up to $100,000.
Since launching in 2015, Motor City Match has awarded $1.5 million in grant funding, which has been leveraged for nearly $10.5 million in investment.
Lana Rodriguez is the recipient of one of those grants, having received $18,000 from Motor City Match in the most recent round of competition. She's using that money to help start Mama Coo's Boutique in Corktown, an upscale resale and vintage clothing shop
"I'm a hustler and I knew the store would open, but it would have only been partially realized," says Rodriguez. "This grant money lets me get started and go all in. I know I have a better chance of longevity and success."
According to Motor City Match, the organization has already served over 300 businesses and 180 commercial properties since 2015. Detroit-based businesses make up about two-thirds of the winners and minority-owned businesses make up 70 percent of the successful applicants.
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