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Woodbridge developer continues line of fable-themed rehabs with "Wonderland House"





Alex Pereira and Secure Realty, the team responsible for the "Lorax"- and "Up"-themed redevelopments in Woodbridge, are back at it, this time with an "Alice in Wonderland"-themed duplex on Commonwealth Street.

Consistent with his other rentals, the Wonderland house is a modern rehabilitation of a century-old building. Were he to stop there, Pereira's rentals would be simple attractive updates of classic homes; 21st century utility upgrades complement the refurbishment of early 20th century designs and hardware. Pereira, however, has opted for something with a little more panache. The front yard of his first Woodbridge rental is marked by a sculpture of and quotes from the title character of "The Lorax" by Dr. Seuss. His second redevelopment is painted in the same pastel color scheme as the house from Disney animated film "Up."

The Wonderland house is a duplex. Each unit is roughly 2,000 sq. ft. with four bedrooms and two bathrooms. Much work was done to restore the home, including a back wall that was bowing outward due to water damage. Pereira's crew disassembled the brick wall, shored up the infrastructure, and put it back together.

Sculptures of Alice and the Queen of Hearts stand out front. A quote from the tale will line the large planter box where the sculptures rest. On the third floor, Pereira has commissioned four custom-made stained glass windows, each depicting a scene from "Alice in Wonderland." Bold reds, yellows, and blues highlight the building's eaves and frames.

"People have this misconception that historic colors are bland and drab and brown and all tones of beige. It's not true," Pereira says. "Historic colors used to be very, very bold. They were just limited in the pigmentation that they used to be able to get."

Pereira says he received some flak for the pastels of the Up house, so this time he consulted the National Historic Trust to find colors more suitable for the period in which the Wonderland house was built.

Of course, that's not the only blowback he's received. From past stories Model D has run on Pereira and his Woodbridge projects, the comments section has become a place to air grievances, with arguments breaking out over Pereira's properties and practices. And while he's certainly not the only person redeveloping properties in Woodbridge, Pereira is likely the most polarizing--something he doesn't seem to mind. But whether his are designs considered whimsical or tacky, acts of rehabilitation or gentrification, Pereira believes in what he's doing.

"There's a group of people that love what I do and encourage me to do it, and there's a group of people that wants me not to do it," Pereira says. "At the end of the day, I think you have to be a little bit light-hearted with these types of projects. They're here today and they may be gone tomorrow. Who knows? Things change. But I think what most individuals fear the most is change, in general. We are in a time in Detroit's history where everything is in flux--for the better, in my opinion, but there's a subset of people that don't like change."

He's already working on a fourth property, 4305 Trumbull Ave., a stately manor in a condition of serious disrepair and neglect. No word yet on that building's future theme.

The Wonderland House is located at 3947 Commonwealth St. 

Writer: MJ Galbraith

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MJ Galbraith is Model D's development news editor. Follow him on Twitter @mikegalbraith.
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