Bricktown's Good People Popcorn expand retail; announce community fundraising

As the two-year anniversary of Good People Popcorn nears, their tasty treats are popping up all across Metro Detroit. Good People, owned by sisters Crystal Mott and Sarida Scott-Montgomery, along with their cousin, Kimberli Heard, report their gourmet product can now be found at half a dozen retail outlets across Southeast Michigan, including Pure Detroit, Kim's Produce, Frank's Deli and Harbortown Market within the city limits. Downtown's only store is located at 633 Beaubien in Bricktown. Mott says they were inspired by the memory of the city's popcorn shop on Woodward, which closed over 20 years ago, and try to recreate a similar experience for their clients.

"It's doing real well at the retail locations," Mott says. "Business has picked up at our main location, which is nice."

The secret to these three ladies' success appears to be the breadth and range of their sweet and savory snack food flavors. Good People has expanded their selection to offer eight variations onf the classic treat, including Spicy Chili Cheddar, Cinnamon Crunch and Bacon Cheddar. Yes, Bacon Cheddar.

"Sarida reads some food blogs, and so do I," Mott says. "Bacon was sort of gaining popularity last year, so we just tried it. It has some regulars. People love the flavor."

The ladies announced a new program to give back to the community -- a fundraiser aimed at sports teams, schools and other small groups in the area. The program gives 40 percent of popcorn pack sales back to groups who sell $500 or less, and 50 percent of the profits for orders placed over $500. They're also donating $15 from every popcorn tin sale to organizations. Unlike many other food-based fundraisers, the groups place their orders with Good People only after securing funds, instead of buying product up front.

"Popcorn is a small luxury that people can afford even in tough times," Mott says. "It's not a high price point, so you can treat yourself for five times."

For more information on GP2 fundraising, send your inquiries here.

Source: Kimberli Heard, Crystal Mott and Sarida Scott-Montgomery, owners, Good People Popcorn
Writer: Ashley C. Woods
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.