Not yet a believer: six ideas to improve Detroit’s new ad campaign

We found this fun article offering a few tips and suggestions for the new “I’m A Believer” campaign encouraging Detroiters to stand up and cheer for their city. Is it Detroit? Yup, but with aging pitchmen like Paul W. Smith and Mitch Albom, it might not speak to the Detroit of this generation.

MLive’s Jeff Wattrick offers some helpful ideas on how “I’m A Believer” could leverage its digital footprint, not to mention Motown’s impressive nonprofit roster, to reflect the hustle and energy of 21st century Detroit.

Excerpt:

I Believe in Fundraising: An early version of the I’m A Believer website included a donation request complete with a Farmington Hills P.O. Box. It didn’t tell the user what that donation would pay for or if it was tax-deductible.

Well, that’s gone now but this effort should include a kind of community chest fundraising effort for participating local non-profits. Local charities don’t do enough to attract the small donor and, as a consequence, the major philanthropists are just tapped out. This could be a chance to change that and raise a ton of cash — a few bucks at a time — for local worthy causes.

Read the other five suggestions here.