Get Fresh Detroit relaunches as Fresh Corner Café on west side

Get Fresh Detroit is now Fresh Corner Cafe, a new name to reflect the Hubbard Farms-based start-up's new business model.

"We're hoping to have our new logo by the end of this week," says Noam Kimelman, CEO of Fresh Corner Cafe. "We plan to get it out as much as possible."

Fresh Corner Cafe
provides healthy food at party stores in the city. The three-person company, founded by a small group of University of Michigan recent graduates, got its start a little more than a year ago providing fresh vegetables in corner stores as way of providing healthier eating options in the inner city.

The company has raised $25,000 in seed capital from a loan-interest loan from the Detroit Micro Enterprise Fund ($15,000) and $10,000 from a campaign. That cash paid for the rebranding and is now allowing the start-up to look for office space as it relaunches.

Fresh Corner Cafe is serving wraps and salads made by Lunchtime Detroit in 10 stores in the west and northwest sides of the city. It's aiming to be in 50 stores in the city, and spreading its influence to the east side.

Source: Noam Kimelman, CEO of Fresh Corner Cafe
Writer: Jon Zemke

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