LevelEleven doubles staff as it debuts new software

LevelEleven is expanding its technology offerings and expanding its staff in downtown Detroit.

The 2-year-old startup has nearly doubled its staff since January, growing from 16 employees at the beginning of 2014 to 28 staff members today. Currently, the company has eight positions open in sales, software developers, customer service, and business development. Those hires and openings are inline with the tech startup's growing revenue.

"We have been growing at a very rapid pace," says Bob Marsh, CEO of LevelEleven. "We have been growing at a rate of 200 to 300 percent and we plan to continue that."

LevelEleven spun out of HelloWorld to sell an enterprise gamification app (native to the salesforce platform) that helps motivate sales professionals and tracks their progress. The company just added the Scorecard feature, which offers personalized analytics and historical trends for salespeople that allow managers and teams to assess and respond to key pieces of data.

So where LevelEleven’s technology was primarily based on leaderboards to spark competition, Scorecard allows its users to dig into their performance so they can better compete.

"It will give them a simple snapshot on their mobile device," Marsh says. "The individual employee can monitor their performance day to day."

LevelEleven has raised $5.6 million in seed capital since its launch, including an investment from downtown-based Detroit Venture Partners. It recently landed a $2 million convertible note that will be rolled into its coming Series A raise.

Source: Bob Marsh, CEO of LevelEleven
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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