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MammothReach leverages DC3 Creative Ventures for 1st hire

MammothReach spent its first few years building itself into the typical digital marketing firm, handling website design and other
Internet marketing tasks from its offices in the Elevator Building overlooking the Detroit RiverWalk. Then it joined the Creative
Ventures program at the Detroit Creative Corridor Center last year.

"They have had their hands on how we run our business and they have connected us with a number of projects around the city," says Jesse Green, co-founder of MammothReach. "Our revenue in 2013 is double what it was in 2012."

The Creative Ventures program helped MammothReach zero in on its ideal customers and work out how best to serve them. It also helped the 3-year-old company, which is graduating from the year-long program this spring, put a higher value on collaboration.

"We have really honed in on what we're good at," Green says. "We have spread out parts of our projects to people who are really good at them."

Spreading around work over the last year brought in even more work to MammothReach, enabling the company to make its first hire, which expanded its permanent staff to three employees and a handful of independent contractors.

"We have grown to the point where we can’t handle all of our work in-house," Green says.

Source: Jesse Green, co-founder of MammothReach
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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