Styleshack creates virtual showroom for local boutiques

Rachel Schostak sees a hole in the retail market, at least in its virtual world. It's why the recent Bizdom graduate started Styleshack.

The downtown Detroit-based startup provides the online infrastructure so local boutique stores can have an online presence. Styleshack also puts those boutiques in one central location so its easier for patrons to shop local stores.

"Wouldn't it be great to have one place to find local boutiques and local stores?" Schostak says. "It's your own virtual showroom. Each store has its own individual URL."

Schostak went to the Fashion Institute of Technology in New York City and worked in the fashion industry in New York and Chicago before returning to Metro Detroit to work with a local designer. She launched Styleshack to help connect local stores and designers with more local patrons.

Styleshack launched in late November with a little more than a dozen stores using the service, most of which are in Metro Detroit. "We plan to grow in the Midwest in the coming months," Schostak says.

Source: Rachel Schostak, founder of Styleshack
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.