A new web-based TV series broadcasting from the One Campus Martius building in downtown Detroit debuted this month. StockX TV
documents the sneakerhead subculture, the collectors of limited edition and otherwise hard-to-find and valuable gym shoes. The company is billing StockX TV as the only program to focus exclusively on the re-sell sneaker market.
The premiere episode follows internationally-renowned DJ Steve Aoki on a "Cribs-esque tour" of his Las Vegas home, featuring a sneaker collection worth over $100,000. Episodes will debut in conjunction with the release of anticipated sneaker brands, with episode one covering the launch of the Air Jordan 4 Kaws and Air Jordan 1 Royal shoes.
The broadcast studio features an old ESPN SportsCenter desk and views of downtown Detroit, Windsor, and the Detroit River.
StockX TV is an extension of StockX
, an online marketplace for high-demand and limited edition products. The company, which launched in February 2016, utilizes a live bid/ask method that can be found in the world stock markets. StockX was founded by Josh Luber and Detroit businessman Dan Gilbert.
"StockX TV represents an important step forward for both our brand and how we think about and use data and content," StockX CEO and host of StockX TV Josh Luber says in a statement. "There are only so many ways a sneakerhead can engage with sneakers, but data, which has always been a core part of our DNA, is a way to expand those opportunities."
Earlier this year, StockX announced a $6 million round of funding highlighted by a number of celebrity investors, including famed Detroit rapper Eminem. Other notable investors in the Detroit-based company include the actor Mark Wahlberg, former President and Vice Chairman of AOL Ted Leonsis, and NFL player Joe Haden.
Watch StockX TV online here.
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