Speaker Series Feb. 2 (Registration is Full)

Model D's speaker series returns Friday, Feb. 2, with a look at the Westin Book-Cadillac developments.

The event will be in the Guardian Building on the 32 Floor (500 Griswold, the entrance is on the corner of Griswold and Congress, one block west of Woodward).

Speakers include Chris Ferchill, project manager for the developers, Cleveland-based Ferchill Group, and Peter Zeiler of the Detroit Economic Growth Corp.

There will be FREE valet parking for all guests, plus coffee and continental breakfast.

The series is co-sponsored by the Michigan State Housing Development Authority and LaSalle Bank.

Seating is limited, and an RSVP is required.

We apologize that we have reached FULL capacity and we are longer accepting additional RSVP's.

The free event starts with sign in and networking at 8 a.m. The speakers start at 8:30 a.m., and the program will last about an hour.

The Westin Book Cadillac

Detroit leaders hold up the Book Cadillac's restoration as a triumph for the city.

Ferchill's company is putting 67 condo units on floors 24-29 of the historic hotel, and bringing in a 4-star Westin Hotel and ground floor retail to the historic hotel building. The one- and two-bedroom condo units start at $280,000 and top out at $1.5 million for one of the six penthouses. Nearly all have been pre-sold.

Work has begun on the landmark project, which has had a "I'll-believe-it-when-I-see-it" buzz around it for years, after previous restoration efforts floundered. The 33-story, 1923 building has a storied history. Having once housed celebrities like Babe Ruth and Katharine Hepburn, it's been abandoned since the mid 1980s.

To bring it back, the Ferchill Group and city and state leaders worked out an extremely complex financing deal to fund the $163 million renovation plans.
For a look inside the hotel, check out this video clip from Model D TV: http://www.modeldmedia.com/features/booktv76.aspx

Below are a few renderings provided by The Ferchill Group.

Exterior Rendering

Crystal Ballroom


Lobby Lounge

Grand Ballroom

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