PR agency rides renewed growth in Detroit

Detroit's economy has gotten some good press in recent years. That has helped power growth at longtime Detroit PR firm, Franco Public Relations Group.

Based in the Renaissance Center, the firm's revenue spiked nearly 30 percent in 2015 after taking on new clients like Granite City Food & Brewery and a medical device company that is gearing up to launch its brand to the public.

"It's all tied back to the city and region growing again," says Tina Kozak, president of Franco Public Relations Group. "Companies moving to downtown will come to us because we are an agency that has been in the region for a long time."

Franco Public Relations Group has been around downtown Detroit for 52 years. It was one of the first tenants in the RenCen when it opened in the 1970s. Since then it has been a fixture in downtown Detroit through thick and thin. One of its longtime clients is the RenCen itself, where it helps new retail businesses make the biggest splash possible.

That work has allowed Franco Public Relations Group to expand its staff -- it has 22 employees after hiring two more over the last year.

"We want to keep building this team really strong," Kozak says. "We have the best team players in the city."

Read more about Metro Detroit's growing entrepreneurial ecosystem at
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Read more articles by Jon Zemke.

Jon Zemke is a news editor with Model D and its sister publications, Metromode and Concentrate. He's also a small-scale real-estate developer and landlord in the greater downtown Detroit area.