Franco Public Relations Group is celebrating its 50th anniversary with its biggest growth spurt in a long time. The downtown Detroit-based firm hired four people in 2014 thanks to 20 percent revenue growth.
"It was better than we have done in year-over-year growth than we have done in about a decade," says Tina Kozak, president of Franco Public Relations Group
The boutique public relations firm has been a staple in downtown Detroit for decades. It moved its office to the Renaissance Center when the building opened in 1977 and has been there ever since. The company now has a staff of 20 employees and two interns. Its newest hires include an assistant account executive, a manager, and a director.
The newly expanded staff is now offering more than the traditional public relations services. It has expanded to include content generation, social media, and integrated marketing. Franco Public Relations Group
has also expanded clientele, adding high-profile firms like Punch Bowl Social
, which just opened a new location in downtown Detroit.
Kozak is optimistic her company will continue to grow at a similar rate this year, though she points out that Franco Public Relations Group is focusing on doing good business, not just more business. The current economic climate, however, is making growth easier today than it was just a few years ago.
"There is more work out there now," Kozak says. "Businesses we are working with now are loosening up their budgets a little bit."
Source: Tina Kozak, president of Franco Public Relations Group
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.