LevelEleven spins out of ePrize and lands in M@dison Building

LevelEleven has secured $1 million in venture capital from Detroit Venture Partners and it is moving from the headquarters of the company that spun it out of (ePrize) and into the M@dison Building in downtown Detroit.

LevelEleven got its start as a side project in ePrize, which designed the technology to motivate its sales team. That turned into a sales gamification app called Contest Builder, which launched a year ago. The app allows a sales manager to create a contest and real-time leaderboard in minutes to reward making more calls, booking client meetings, finding new sales opportunities or closing more business.

"You can turn any of that into a contest," says Bob Marsh, CEO of LevelEleven, who was also one of ePrize's first employees.

Contest Builder is now ranked as the most popular gamification app on the Salesforce AppExchange. LevelEleven's client list of 30 customers includes Contest Builder now includes Comcast, the Detroit Pistons and Concur Technologies. LevelEleven plans to use its new seed capital to expand the Contest Builder platform and expand its market reach over the next year.

"We're fine tuning the machine if you will," Marsh says. "We're finding what works."

LevelEleven now employs six people and is looking to hire a handful of new people in sales and engineering. The company is now making a home for itself in the M@dison Building after its investment by both Detroit Venture Partners and ePrize.

"We will be hiring," Marsh says. "We have to invest so we can stay ahead of the curve."

Source: Bob Marsh, CEO of LevelEleven
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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