Birmingham-based Pluto plans to open office in Corktown

Downtown Birmingham-based marketing agency Pluto is setting up a satellite office in Corktown, a move that will bring another dozen creatives to Detroit's oldest neighborhood.

Pluto specializes in broadcast and online marketing, working for some big-name clients like Goodby, Silverstein & Partners and Compuware. It's taking about 5,000 square feet of space in an old industrial building at 1700 W. Fort St near Rosa Parks Blvd. The nearly century-old structure is principally occupied by the Display Group and mostly serves a storage space for acting props.

"We just fell in love with the character of the building," says Natasha Marin, a member of Pluto's sales & marketing team who is helping set up the Detroit office. "There is so much opportunity here."

Pluto's space is a few floors up overlooking the Detroit River and an abandoned rail bed similar to the Dequindre Cut. Pluto is building out its space that both emphasizes the original industrial features and incorporates a contemporary look with spruce board walls installed throughout the interior. Marin and her co-workers are also looking at cleaning up the nearby rail bed and turning it into community green space. 

Workers from the company's design, special effects, CGI, editorial and audio sectors will work at office. About a dozen people will be working in the office at any given time. Often the people working there will be working with Pluto's downtown Detroit-based clients.

Source: Natasha Marin, a member of Pluto's sales & marketing team
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.