Quikly is casting a wide net to find its niche in the digital world.
The downtown Detroit-based startup (it calls fourth floor of 1528 Woodward home) has been expanding into a number of new verticals, such as casino gaming, professional sports, and retail.
"It's been a large-scale effort to reach into these verticals," says Shawn Geller, CEO of Quikly
. "We're really trying to figure out where we fit best at this point."
Quikly helps brands attract new customers with online deals. It delivers randomly released promotions which reward customers who act quickly to seize the opportunity. It moved to Detroit a little more than a year ago and became one of the portfolio companies of Detroit Venture Partners
after raising a $900,000 seed round.
It has since gone to work for a number of different companies in the Quicken Loans family of companies and other large corporations including Domino's Pizza, Moose Jaw
, Pet Supplies Plus, and Greektown Casino
"That industry (casino gaming) is ready for disruption," Geller says.
Quikly has hired five people over the last year, expanding its staff to 14 employees and three interns. The startup is set to clock $500,000 in revenue this year and is aiming to hit $3 million to $5 million and 20-30 employees in revenue in 2015.
Source: Shawn Geller, CEO of Quikly
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.