Zerebral shoots bridge education gap in TechTown

Jack and Pamela McGrath see an achievement gap in the educational system so they decided to do something about it. That something is Zerebral.

"We're trying to increase student engagement by using technology to drive academic success," says Jack McGrath, CEO of Zerebral.

The husband-and-wife team are from Oxford and have been incubating the company in the Flint area for the last year. It is now participating in TechTown's Venture Accelerator to develop its tech platform that incorporates new technology like cloud computing and mobile apps.

Part of the Zerebral's platform also reorganizes how teachers tackle the education process. For instance, it breaks down the grading process from a quarterly exercise to weekly basis because the reward takes too long to achieve. It also places a premium on attendance and participation.

"We want to reward all of those efforts that go into the learning process," McGrath says.

Zerebral is developing its technology platform this summer and hopes to launch its Beta version by this fall.

Source: Jack McGrath, CEO of Zerebral
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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