Downtown-based WDIV capitalized on one of the greatest Super Bowl's in history.
Excerpt:
Detroit NBC affiliate WDIV-Channel 4 sold the last of its dozen local spots for Sunday’s Super Bowl by the end of last week, a sluggish-economy trend that matched the network’s slow sales, said Marla Drutz, the station’s general manager.
NBC last week said it sold its 65 in-game spots to 32 advertisers for a record $206 million, along with another $55 million for pre- and post-game advertising.
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