Excerpts from the article:
The 1982 Super Bowl in Detroit, which saw San Francisco beat Cincinnati 26-21, was the first to be held outside the event's usual sunnier climes.
So, although Detroit's only previous Super Bowl was staged indoors with good reason, the NFL broke with tradition by sending its big game north.
To make the most of its NFL windfall, the city set up the first-ever Super Bowl host committee.
This acts as the official liaison between the league and host city, organising build-up events and seeking to ensure visitors enjoy a positive experience.
Detroit's pioneering committee did such a good job that the NFL adopted the idea, and establishing one is now a requirement for any bidding city.
To read more click here
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.