Things like digital marketing were just hitting the mainstream and social media wasn't even close to ubiquitous when McConnell Communications launched a decade ago. Today the downtown Detroit-based firm is going strong because it bridged that divide.
"The key is being able to marry old media with new media," says Darci McConnell, president of
McConnell Communications.
McConnell worked as a reporter at both the Detroit Free Press and The Detroit News before launching her own boutique public relations firm at the encouragement of the late
Don Barden. Today McConnell Communications employs a staff of three people at its offices in Greektown.
McConnell Communications' core clientele includes a number of the large labor unions in Detroit, such as Service Employees International Union Healthcare Michigan, along with the likes of the Fort-Shelby Hotel. McConnell Communications is also one of the 32 local firms participating in the
Goldman Sachs 10,000 Small Businesses initiative.
"We want to continue our growth in the city," McConnell says.
Source: Darci McConnell, president of McConnell Communications
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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