Quizzle got its start helping its users better understand their credit score and how to improve it. Now the 5-year-old firm is making its way creating its own software platform.
The downtown Detroit-based company's new platform helps its users not only access and understand what their credit scores mean. It also provides tools, such as one that helps users establish a credit timeline. That timeline helps them better understand their credit report, which tells the story behind their credit score.
"It's not just about having a credit score," says Todd Albery, CEO of
Quizzle. "Its about understanding a credit score and a credit report. It's like peanut butter and jelly, you can't have one without the other."
Quizzle plans to license this new platform out to larger corporations. Albery expects that will help the company further grow its revenue and growth prospects. The firm boosted its customer base from 1 million to 1.3 million over the last year.
"We have done that completely from word-of-mouth," Albery says, adding his firm expects to begin buying paid advertising for its products this year.
Quizzle is a member of the Quicken Loans family of companies, and its offices are in the Compuware Building next to other Quicken Loans-related businesses. It currently has a staff of 13 employees and five interns. It recently hired three people and is looking to hire another three, including technical staff and a project manager.
Source: Todd Albery, CEO of Quizzle
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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