Reach influence moves to M@dison Building from Royal Oak

Reach influence has moved to downtown Detroit, taking up residence in the M@dison Building and bringing 19 new workers with it.

The retail analytics startup took $5 million in venture capital investment earlier this year with Detroit Venture Partners as one of the lead investors. Based out of the M@dison Building, Detroit Venture Partners is the primary investment fund for the surrounding tech startup cluster, branded as the M@dison Block.

"We are excited to be part of what is happening in Detroit," Eric Green, CEO of reach influence, said in a press release. "The vision, passion, and energy are contagious and will help our company continue to grow."

The 6-year-old startup’s software enhances the shopper experience (and the sales that come with it) with the help of data analytics, along with marketing and merchandising programs. Its flagship products, reach engage and reach offers, provide shopper-facing marketing tools for independent grocery stores in 37 states.

Reach influence has grown to 21 employees (two work remotely) over the last year. It has hired five people in the last year and is looking add a couple more people now.

"We are always looking to add to the team," says Susan Dettloff, director of marketing for reach influence.

The firm had been based in downtown Royal Oak before making the move to downtown Detroit last month. It is currently taking up a large section of the second floor of the M@dison Building, where it expects to continue to add staff as it works to increase sales and its client base.

"It's a very open, collaborative workspace," Dettloff says.

Source: Susan Dettloff, director of marketing for reach influence
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at
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