Urban Aging families find resources for elderly loved ones

Patricia Rencher is all too familiar with the challenges of getting old. The downtown Detroit resident supported her parents through their final years when they were in their 80s and 90s.

"I discovered how disjointed and fragmented aging services were," Rencher says.

That inspired Rencher to start Urban Aging, a low-profit limited liability company that specializes in helping people navigate the aging process. Rencher recently graduated from the BUILD Social program, which teaches the basics of business to aspiring entrepreneurs.

Urban Aging will help its customer figure out what services, resources, programs, and products are available so they can maximize the comfort level of their loved ones' final years. The company also plans to host conferences and launch a tabloid newspaper to help guide people through the aging process.

"People need to know what services are available for home healthcare," Rencher says.

Urban Aging plans to host its first conference on May 16 in the Wayne County Community College District's Northwest Campus at 8200 W. Outer Drive in Detroit.

Source: Patricia Rencher, owner of Urban Aging
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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