Model D TV: Growing company Shinola
This high-flying company has 20 employees for watch assembly, and its bicycle division expects to produce 2,000 bikes each year. Shinola has an impressive one-two punch. DETROIT LIVES! shows us how it's all done in this video.
Shinola has had a remarkable year. The watch assembly has 20 employees and will produce 45,000 watches in 2013. The bicycle assembly, which includes a bicycle designer and one assembly worker, will produce 2,000 bikes annually.
The Shinola headquarters is a cross between a hyper-secure intelligence agency and a post-industrial warehouse — containing the odd combination of a sterile watch production and handmade bicycle factory. There’s plenty of open space throughout the complex, housing the company’s marketing staff and designers in the Taubman Center in New Center.Â
The producers from DETROIT LIVES! paid a visit and came back with this video. Enjoy.
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