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COR aims to commercialize new heart-rate monitor tech

Phillip Coleman may be studying marketing at Wayne State University but the undergraduate student has his sights set on something bigger: building his own startup.

He and three other people launched COR five months ago. The bio-tech firm is working to commercialize new heart-rate monitor technology developed at Wayne State University. The monitors can be worn on the user’s ear, making the heart-rate measurement easily accessible and unintrusive.

“It’s unlike anything else on the market,” Coleman says. “The opportunity to work with something raw and fresh was very exciting to me.”

Coleman got started with COR while undergoing training at the Blackstone LaunchPad at Wayne State University. The program helps students take the first steps toward turning entrepreneurial ambitions into real businesses. That led to Coleman’s team joining the first class of TechTown’s DTX Launch Detroit program this summer with an eye on commercializing the technology.

COR is currently testing its technology. Coleman hopes to begin selling the first units of it early next year.

“We’re just proving the device actually works so we can put it on the path to commercialization,” Coleman says.

Source: Phillip Coleman, co-founder of COR
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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