LovioGeorge has grown from 1-1/2 to 17 employees at its historic Midtown headquarters. Much of its growth has come from its work on civic campaigns such as Detroit 300 and the Super Bowl.
Excerpt:
Until 2000, Lovio-George estimates that 80% of the firm's business was
outside of Detroit proper, including a good percentage of out-of-state
work. As the area around LovioGeorge grew, that changed -- she now
estimates that 90% of her work is generated from within the city of
Detroit.
The firm's turning point was being engaged with Detroit 300. Within months, LovioGeorge had contracts for
Superbowl XL's host committee, the Ryder Cup and the
Detroit RiverFront. "I was like, 'Holy smokes!' " says Lovio-George. "It was totally an about-face. I still shake my head about that point."
Read the entire metromode article
here.
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