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Paxahau goes to the people to find brand designer for 2009 techno fest

Paxahau and 323 East have launched an online contest to find the brand designer for this year's Movement: The Detroit Electronic Music Festival.

"It really is in a lot of ways the people's festival," says Jason Huvaere, president and co-founder of Paxahau. "It's the fans that have kept it alive."

The winner will be responsible for the overall visual aesthetic of the event, including festival advertising, t-shirts, banners and the web site. They will also receive $5,000, a VIP chalet for family and friends at the festival and a gift bag with festival gear. The winner will be picked from the top 10 contestants, ranked by votes from the web site.

Competitors should submit a resume or biography, a 1-2 minute video and a sample of their visual artwork for the festival. The applications will be posted on Paxahau's site where fans can vote for their favorite designs. It will also serve as a way to send work toward these designers.

"We're really creating a gallery online to showcase these artists," Huvaere says.

This is Detroit's 10th electronic music fest, and it was recently named festival of the year by URB Magazine. Paxahau took over DEMF in 2006, bringing it back to solvency while maintaining its electronic music credo. Huvaere says this year they will also look at having one stage's lineup chosen by web site votes.

For information, visit Paxahau's web site here.

Source: Jason Huvaere, president and co-founder of Paxahau
Writer: Jon Zemke
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