Wayne State student marketing firm wins $50,000 grant

The Michigan Initiative for Innovation and Entrepreneurship has given a $50,000 grant to Wayne State University’s student-run marketing agency. The money will help fund the agency’s efforts to perform cost-effective marketing for TechTown businesses.

"The student-run marketing communications agency represents a way to simultaneously provide my students real world experience, while supporting the needs of TechTown’s small businesses," says Richard Beltramini, a marketing professor at Wayne State’s School of Business who oversees the program.  

The four students that make up the agency, called "What box?", develop advertising reccomendations and provide other technical support for a couple of TechTown’s businesses. The grant money will allow more students to help more small businesses.

Source: Wayne State University
Writer: Jon Zemke