Triscuit — the Kraft cracker company — partners with Detroit urban garden group

Kraft has struck up a partnership with a Detroit-based gardening group that runs about 90 farms throughout the city. The partnership, according to the article, will use Kraft money to help improve the food in Detroit.

Excerpt:

A nonprofit that puts vacant urban land to use for growing food will
kick off work next week on one of several new community gardens it’s
planning for the Detroit area under a nationwide partnership with Kraft
Foods Inc.’s Triscuit brand.

Next Thursday’s planned
groundbreaking is part of an effort that Detroit-based Urban Farming and
Triscuit began in March to create about 50 “home farms” in 20 areas
around the U.S. from Los Angeles to Washington, D.C.

The
partnership with Northfield, Ill.-based Kraft has allowed Urban Farming
to more swiftly expand its efforts to use agriculture to fight hunger
and improve neighborhoods, founder Taja Sevelle said.

“Having a
win-win relationship with a company like Kraft is great for us,” Sevelle
said. “The private sector steps in. They’re helping to feed people.”

Read the entire article here.