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The Lorax comes to a historic Woodbridge home



At what is sure to become known as The Lorax House, developer Alex Pereira of Secure Realty, LLC has commissioned two artists to liven up Trumbull Street as it runs through the Woodbridge neighborhood. A mural and a sculpture inspired by the Dr. Seuss book The Lorax are being placed in the front lot of 4759 Trumbull. The sculpture installation is planned for today.

A mural painted by artist Matt Hebert will serve as the backdrop for Scott Kuefler's Lorax sculpture. The sculpture, made from wood, was carved by chainsaw. The mural is being painted on a retaining wall and features the famous line from the book, "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not."

Pereira feels that the quote reflects what is happening in Detroit right now. He's currently rehabbing the building at 4759 Trumbull with hopes of having it ready for renters by May. Pre-leasing has already begun for the five-unit building built in 1900.

"I think art is an important component in the revitalization of Detroit," says Pereira. "It's taking something that's not the prettiest and, with minimal work, you add value."

The redevelopment of 4759 Trumbull marks a shift in focus for Pereira and Secure Realty, one from suburbs to city. Pereira plans on purchasing and rehabbing more properties in the city. Detroit's structures, he says, are invaluable character pieces that can't be recreated today.

Pereira purchased 4759 Trumbull in the 2012 Wayne County tax auction. 15 years vacant with a roof ravaged by the elements, the owner of the neighboring building thought 4759 Trumbull was too far gone and planned on purchasing it in order to demolish it and turn it into a parking lot.

In May of 2013, Pereira began construction on a building that was nearly demolished.

Source: Alex Pereira, developer at Secure Realty
Writer: MJ Galbraith

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