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How pedicabs can fill gaps in public transportation

A new pedicab company is getting ready to launch in Detroit. Pedicabs, or rickshaws, are bicycle-powered taxis. Gabby Bryant is currently prepping her pedicab company, Reddicabs, for a summer launch.

The company is in the midst of a crowdfunding campaign that ends Jan. 20. Venture for America helped Reddicabs launch the campaign. In a contest with other Venture for America Fellows, Reddicabs stands to win an additional $10,000 if they raise the most money. Gabby says $10,000 is enough to buy three pedicabs and provide drivers the training necessary for operating the taxi service.

Reddicabs plans to separate itself from the city's other pedicab companies by being more visible in the community and offering more continuous and predictable services. Gabby is working to establish a series of hubs outside hotels, restaurants, and bars to build a more reliable system of pedicabs. In doing so, she says that pedicabs will fill in the gaps that buses and standard taxis can't--or won't.

The idea of Reddicabs originally began as a service that would deliver people from parking lots to events, such as a Tigers game or a concert at the Music Hall. But the more Gabby thought on the state of public transportation in Detroit, the more the service grew.

"Detroit is so interesting because we don't use different types of transportation," she says. "We're just now becoming more of a bike city. Public transportation is kind of foreign to a lot of people and those that do use it aren't the biggest fans of it. We have to gauge the different options for public transportation."

Gabby is partnering with Thrive Detroit to train individuals to be able to rent and run the taxis. She also credits the people at Green Garage in helping craft a strategy for the system of pedicabs.

Source: Gabby Bryant, owner of Reddicabs
Writer: MJ Galbraith
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