Those of us who grew up in print media are thrilled to see the return of the letterpress and real, non-virtual graphic design in a physical form. Like what's being produced in Eastern Maket at Signal-Return and Salt & Cedar, or 44FortyFour Studio in the Green Garage, or at Ponyride's Stukenborg Press.
An excerpt from the Detroit News:
The first new letterpress to set up in Detroit was Signal-Return in Eastern Market, a combination print shop and retail store founded in November 2011 by a group associated with Team Detroit, the Dearborn-based ad agency. Team Detroit chief creative officer Toby Barlow says the memory of letterpress is still deeply embedded in advertising's DNA.
"I've been in advertising 20 years," Barlow says, "and have seen the transition from mechanical marketing to the digital age of marketing. To remind us of our roots, Signal-Return seemed like a good idea. The passion of the craftsman is something I think advertising really needs to hold onto."
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