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American heritage brand being created in Detroit

Shinola is getting a lot of local attention for its manufacturing versatility, which includes watch and bicycle assembly. Now comes a well-deserved national nod in coDesign.

An excerpt:

As they’ve started putting their manufacturing operation in place, Shinola has proven not only to be a familiar name but also a reminder of how products can benefit from the stories behind them.

After looking at a number of cities, the team decided to establish the company in Detroit, the former manufacturing powerhouse and something of an American throwback itself. It’s a tidy fit that, like the Shinola name, Detroit too is in the early stages of a 21st-century reinvention.

Read more here.
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