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Detroit Labs scores with Chevy Super Bowl app

A year ago, Detroit Labs wasn't even an idea in minds of its co-founders. Today the downtown Detroit-based start-up is making mobile apps for Chevrolet's Super Bowl advertising campaign.

Detroit Labs developed Chevrolet's "Chevy Game Time" app that will be used to give away thousands of prizes during this weekend's Super Bowl. The app uses trivia, polls and drawings for 20 cars from Chevy to engage consumers during the game and commercials. Users will have the chance to win thousands of prizes from Chevrolet and other game sponsors.

"The goal is to get as many social media impressions as possible for Chevy," says Dan Ward, co-founder of Detroit Labs.

Ward started the app start-up eight months ago by teaming up with Paul Glomski, Henry Balanon and Nathan Hughes. Detroit Venture Partners, a downtown Detroit-based venture capital firm, brought the four together to create custom apps for some big-name clients, such as Stryker and Quicken Loans.

Detroit Labs now employs 16 people and is looking to keep growing. The team has created about a dozen apps, including a fast turnaround of the Chevrolet app. The co-founders credited their new diggs in the M@dison Building for making that app project possible.

"We're thrilled to be a par of the technology boom in Detroit," Glomski says.

Source: Paul Glomski and Dan Ward, co-founders of Detroit Labs
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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